Chykalophia | Freelance Graphic & Web Designer » ecommerce

Ecommerce Store Design: 5 Tips to Help you Sell More

Ari Krzyzek — Tue, 11 Oct 2011 20:05:12 +0000

Clunky layouts, dreary aesthetics and a confusing user experience can ruin the online shopping experience. Understanding how to effectively design your ecommerce site can go a long way in building your clientele, increasing loyalty and driving sales. The tips below are top-level concepts that should be employed in all phases of store design – so whether you are starting from scratch, re-launching with a fresh UI or making small tweaks to a layout that is performing well, it is critical to keep these 5 ideas top of mind.

Make your site easy to navigate. Not every person that visits your site will be on the same level of web literacy, or able to view from the same type of equipment. Try and keep your pages simple; overloaded web pages can be intimidating or even distracting to consumers. It is fine to include supplements to your page’s primary mission, but be wary of how prominent you make these in your design. Along the same lines, make your site name and logo a bold, noticeable part of your design. No one needs to be left guessing what site they have stumbled upon.
Know your audience. If your ecommerce site is geared toward the elderly, know better than to implement frivolous and color-happy backgrounds and images. Design choices should revolve around who you want to view your site, catering to your core demographics and buying audience. This type of marketing should be apparent and consistent throughout your site.
User interactivity. Allow customer reviews and comments, which add a certain degree of trust between customers and your business. The social interactivity may even serve as a potential source of sales/advertising. You may also want to look into security badges that are often incorporated into a web page to verify a site’s security when dealing with sensitive credit card information that is incredibly valuable to a customer.
Pay attention to what’s working. Your first site design should not be your last. Getting a firm grasp on what design choices work best for your business is important in maintaining healthy branding and, of course, sales rates. Don’t be afraid to interact with your customers when able; their design input is ultimately what matters to your business model and, thusly, your bottom line.
Let your users search. This is an important feature to have included in your ecommerce site. Search boxes are standard on all sites, business-related or not. Your customer will at one point or another go looking for this particular tool, and if they do not see it, that hinders not only your credibility but your site’s grade as a user-friendly market.

This post was provided by the marketing team at Vendio. For more information on how to start an online store and the steps you need to take to begin selling online, visit Vendio.com today.

Sphere: Related Content

Read more awesome articles like this (Ecommerce Store Design: 5 Tips to Help you Sell More) at Chykalophia | Freelance Graphic & Web Designer.

Online Boutique Web Mockup

Ari Krzyzek — Mon, 18 Apr 2011 04:24:08 +0000

Client: La Isla Fashion Boutique
Project Type: Freelance Project
Media: Web Interface
Category: Website Ecommerce – Redesign

Details…

This entry is only a mockup I did for La Isla for their website redesign project. Sadly, this didn’t get chosen by the owner.

Update: This has been converted to La Isla Newsletter Design for their Miami Expo Edition, view it live here.

Sphere: Related Content

Read more awesome articles like this (Online Boutique Web Mockup) at Chykalophia | Freelance Graphic & Web Designer.

Guest Author: 30 Creative Clothing Ecommerce Website Designs

Ari Krzyzek — Mon, 14 Mar 2011 14:36:39 +0000

There are many e-commerce sites being published online in every minute. Ranging from the small in-house company to the giant company, all of them are trying to compete and and sell their product through their website. Though, not every single one of them display the products as excellent as the few others offer.

In clothing and fashion industry, beautiful design is their goal. The appearance of the product and overall website is their target to achieve the customer interest. With wonderful website design and easy to use navigation, the customer will be pleased to explore the clothing collections. Therefore, it will increase the chance of the customer to buy the product.

Although most of clothing or fashion website designs are unattractive, there are still some creative web designs left for this industry. In this post, you will find 30 creative clothing e-commerce website designs for your inspiration with explanation of what or how each of them demonstrate the excellent of the e-commerce design. Check out the full article here.

Sphere: Related Content

Yes Bali Creation Website

Ari Krzyzek — Sun, 06 Jun 2010 12:07:37 +0000

Client: Yes Bali Creations
Project Type: Freelance Project
Media: Web Interface
Category: Website Design

Details…
The client wants a complete online shop for his own clothes creations. He is from Paris and worked a long time for Hugo Boss and Zegna, along with other brands. He decided recently to move to Bali and start his own brand: YesBali. There won’t be any seasonal collections. He will just add products as they are designed.

Sphere: Related Content

Read more awesome articles like this (Yes Bali Creation Website) at Chykalophia | Freelance Graphic & Web Designer.