Guest Author Post: Branding Basic: Visual Perception

Ari Krzyzek — Fri, 24 Sep 2010 05:56:55 +0000

Every single day we notice a new logo making it appearance around the web. Most of us will instantly judging the design of the logo itself and start to analyze what makes it effective or how will it affect the company. Creating a logo design is a matter of building a strong visual identity of a company. It surely is not an easy task among other graphic design categories. A designer have to really ‘get into’ the company’s mind and character to be able to design and deliver the effective and proper logo for them.

The very basic aspect for a logo designer to learn is to understand how a visual image work for the community to process and comprehend. How will they interpret what they see from a certain images or shapes. Read more here.

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AAW – Project

Ari Krzyzek — Fri, 07 May 2010 11:37:19 +0000

Client: AAW – All Around the World
Project Type: Freelance Project
Media: 1. Identity ; 2. Web Interface
Category: 1. Logo ; 2. Website Design

Details…
AAW is a trading agents. The main purpose of the website is to sell full containers of furniture to their existing customers. The customers will be able to virtually fill their container on the website to make a pre-order. This pre-order will be send via email to AAW and to the customer. They sell virtually anything. They want the website to smell “cargo” with modern design, Mac OS / iphone style, round shapes, icons, shadows.

Note: They changed their mind and would like to keep the old logo instead of the new one at this moment.

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Guest Author Post: Branding Basic: Visual Perception

AAW – Project