Chykalophia | Freelance Graphic & Web Designer » tips

Ecommerce Store Design: 5 Tips to Help you Sell More

Ari Krzyzek — Tue, 11 Oct 2011 20:05:12 +0000

Clunky layouts, dreary aesthetics and a confusing user experience can ruin the online shopping experience. Understanding how to effectively design your ecommerce site can go a long way in building your clientele, increasing loyalty and driving sales. The tips below are top-level concepts that should be employed in all phases of store design – so whether you are starting from scratch, re-launching with a fresh UI or making small tweaks to a layout that is performing well, it is critical to keep these 5 ideas top of mind.

Make your site easy to navigate. Not every person that visits your site will be on the same level of web literacy, or able to view from the same type of equipment. Try and keep your pages simple; overloaded web pages can be intimidating or even distracting to consumers. It is fine to include supplements to your page’s primary mission, but be wary of how prominent you make these in your design. Along the same lines, make your site name and logo a bold, noticeable part of your design. No one needs to be left guessing what site they have stumbled upon.
Know your audience. If your ecommerce site is geared toward the elderly, know better than to implement frivolous and color-happy backgrounds and images. Design choices should revolve around who you want to view your site, catering to your core demographics and buying audience. This type of marketing should be apparent and consistent throughout your site.
User interactivity. Allow customer reviews and comments, which add a certain degree of trust between customers and your business. The social interactivity may even serve as a potential source of sales/advertising. You may also want to look into security badges that are often incorporated into a web page to verify a site’s security when dealing with sensitive credit card information that is incredibly valuable to a customer.
Pay attention to what’s working. Your first site design should not be your last. Getting a firm grasp on what design choices work best for your business is important in maintaining healthy branding and, of course, sales rates. Don’t be afraid to interact with your customers when able; their design input is ultimately what matters to your business model and, thusly, your bottom line.
Let your users search. This is an important feature to have included in your ecommerce site. Search boxes are standard on all sites, business-related or not. Your customer will at one point or another go looking for this particular tool, and if they do not see it, that hinders not only your credibility but your site’s grade as a user-friendly market.

This post was provided by the marketing team at Vendio. For more information on how to start an online store and the steps you need to take to begin selling online, visit Vendio.com today.

Sphere: Related Content

Read more awesome articles like this (Ecommerce Store Design: 5 Tips to Help you Sell More) at Chykalophia | Freelance Graphic & Web Designer.

Guest Author Post: How To Create A Logo Guideline For Your Client

Ari Krzyzek — Fri, 12 Nov 2010 11:57:43 +0000

Working on a logo project sometimes can be challenging especially when you are working on a fresh start up companies who needs an identity for their product or company. Despite the process of how a logo is being created, in this post we are going to learn on how to create a logo guideline for your client based on the logo you have designed and approved by them.

Read the full article here and get the free download of logo guideline designed by Ari Suardiyanti exclusively for the 1stWebDesigner.com.

Sphere: Related Content

Guest Author Post: Get And Give Design Feedback – Sites + Tips

Ari Krzyzek — Thu, 29 Jul 2010 10:25:03 +0000

Whenever we as designer working on a design project, we often find ourselves staring at the designs to look for the flaws. Most of the time we need others opinion or critiques to help us improving our design from the layout, spacing/kerning on the typography or text, the illustrations, icons, or event the concept. Alas we are limited to discuss about these with our client who expect us to solve these problems. However, there are numerous design community websites and web tools that can help us to get other perspective about our designs.

Working on a design project with multiple team members has many advantages in terms of getting as many output or ideas as we could. Yet when it comes to have no other team member but yourself, you can check these design community websites and web tool that will give you the feedback you need to make your design ready to go.

Plus there are tips on the do’s and don’t’s whenever you are receiving feedback or giving one. Read the full post Here.

Sphere: Related Content

Guest Author Post: Tips and Inspiration on Creating a Great Website Footer

Ari Krzyzek — Tue, 13 Jul 2010 18:59:06 +0000

As most of us know, there are three important parts of a website’s design: the header, the content, and the footer. None of these should be ignored when creating a web design. Sadly it happens in most cases, and many web designers ignore the footer design. Over time the footer evolved from just a line of text with the copyright, legal notice, or navigation into a mini repeated area which is filled with navigation, comments, recent posts, copyright, etc.

In this post, not only are we giving you samples of website footers for your inspiration, but also guiding you 5 important steps to remember whenever you are designing the footer.

Read the basic steps into great website footer creation with examples for your inspiration

Here.

Sphere: Related Content