How we start
The discovery process
Good work starts with good questions. Our discovery process is designed to surface the constraints, ambitions, and trade-offs that shape every engagement, before we write a single line of code or push a single pixel.
Four phases
From conversation to kickoff
Every engagement begins here, whether it leads to a full project or just a clearer picture of what you need.
- Phase 01
Intake conversation
A free discovery call, up to an hour, to understand where you are, what you have tried, and what success looks like. No slides, no pitch, just questions.
- Recorded call notes
- Preliminary scope outline
- Phase 02
Research & audit
We review your existing brand, site analytics, competitive landscape, and user behavior. If something is already working, we want to know why.
- Brand audit summary
- Competitive landscape map
- Analytics snapshot
- Phase 03
Strategy alignment
We synthesize research into strategic options: not a 40-page deck, but a focused set of recommendations with trade-offs laid out clearly.
- Strategic brief
- Recommended approach & rationale
- Budget and timeline estimate
- Phase 04
Proposal & kickoff
If the strategy makes sense, we scope the engagement and kick off. If it doesn't, you walk away with a clear audit and fresh perspective. No strings.
- Scoped proposal
- Project timeline
- Kickoff meeting agenda
Up to an hour
The free discovery call runs up to an hour. If we need more time, we will schedule it.
No obligation
Discovery is free. If we are not the right fit, you still keep the audit.
Partner-led
You talk to a principal from day one, not an account manager who relays notes.
Ready to start?
Book a discovery conversation
No pitch deck, no commitment. Just a structured conversation about where you are and where you want to go.
