Website conversion
My site looks fine. It's just not making me money.
You have an existing site, real traffic, but weak conversion. Consider the Conversion System, our 8-week rebuild.
A strategy-led firm, delivering revenue outcomes for B2B founders.
The team behind the scenes
Repping Chykalophia and Made to Sell at the Women Business Collaborative.
Remote-first means real life with the people who matter, wherever home is that week.
Trading notes with founders who get it. We learn as much as we teach.
From Bali to Chicago. Our roots run global, and so does the way we think about brand.
Sharing what we know, on stages big and small. Good ideas travel.
Two founders, one whiteboard. This is where most of our best thinking starts.
On set at 1871, Chicago's startup hub. We came up in this community and we still give back to it.
"Getting Paid Is a Forte": talking pricing, value, and winning deals with fellow founders.
Strategy work for the Evanston Climate Change initiative. The best brand work means something beyond the bottom line.
Off to talk shop on air. We love any excuse to nerd out about brand and tech.
Peter breaking down the strategy behind the build. The "why" always comes before the "what."
how we help
We build it to convert. Or we work free until it does.
If your conversion rate doesn't double within 90 days after launch, we keep working at our cost. Not 'next project free', Not 'results may vary'. This project, until it works.
Our story
Built from $200 and a laptop. Backed by a methodology.
Chykalophia started in 2011 with $200, a laptop, and a name Ari had doodled onto a canvas backpack. Peter wrote the code. Ari led the design. The first two years were lean enough that Ari took a job at Sears Holdings to keep the lights on, building the business at night until it could stand on its own.
What changed everything wasn't a bigger budget. It was a sharper lens. Somewhere across the first hundred projects, a pattern became impossible to ignore: beautiful websites that won design compliments but didn't move revenue. So we rebuilt how we work: strategy first, voice-of-customer research before visual design, measurable outcomes built in from day one.
That system became Made to Sell: Creating Websites that Convert, and it's the methodology behind every engagement we run today. Fifteen years, 300+ engagements, one constraint we refuse to break: two flagship engagements a month, because that's what keeps the guarantee real.
What's in the name?
In a high school biology class, Ari got stuck on a question: how do certain people earn the right to name things like discoveries, species, ideas? So she challenged herself to make one up. Chykalophia (read: see-ka-lo-fia). It means challenging oneself.
She had it screen-printed onto a canvas backpack, and through art school it became the name on all her design work, her screen name, her portfolio, the thing people knew her by. Years later, it became the company.
What we stand for
Values that show up in the work
Not wall art. These are how we operate on every engagement, and what you can hold us to.
Proactive Leadership
We don't wait for the brief to tell us what's wrong. We ask the questions other agencies skip, anticipate what's coming, and bring strategy to the table before you have to ask for it.
Vibrant Pioneers
We bring genuine energy to the work. Curious about technology, obsessed with craft, and aiming high on every project, because the work is better when the people doing it actually care.
Growth & Impact Driven
We measure success by what changes for your business, not by what we ship. Every decision is made to multiply value for you and the customers you serve.
Excellence as Standard
Detail-oriented, on time, every time. We aim for great over perfect, deliver quality work on schedule, and hold our standards higher than the brief requires.
Radically Transparent
No fluff, no BS. We set clear expectations, communicate openly, and tell you the truth even when it's not what you want to hear. You own everything we build, and you always know where things stand.
Who you'll actually work with
A team of specialists.
Led by Chykalophia co-founders who have delivered 300+ engagements, industry experts, and best-selling authors.
Ari Krzyzek
Co-founder, CEO & Head of Strategy
Ari leads strategy and design at Chykalophia. Fifteen years turning B2B brand and conversion problems into revenue outcomes, and co-author of Made to Sell.
Ihsan Hadi Firdaus
Art Director & Brand Designer
Laila Adila
Senior UI/UX Designer
Anishka Syafrani
Senior Content Writer & Manager
Tina Febriani
Social Media Manager
Chrismer Ambay
Dev Team Lead
Victor Cuambot
Web Developer
Maya Torres
Strategy Lead Maya runs discovery and research at Chykalophia. Background in qualitative research, brand strategy, and turning three conflicting stakeholder interviews into one clear next step.
Peter Krzyzek
Co-founder & CTO
Peter Krzyzek is co-founder and CTO of Chykalophia. He has written the code since the company started in 2011 with $200 and a laptop, and today he leads engineering: Next.js builds, design systems, and the unglamorous infrastructure that keeps a site fast and secure long after launch. He co-wrote Made to Sell with Ari Krzyzek and speaks at B2B and tech events about the technical side of websites that sell.
Made to Sell: creating websites that convert
We didn't figure this out as we went. Our bestselling book is 15+ years of pattern recognition across hundreds of engagements, codified, published, and what drives every decision we make.
Brands we've worked with
Speaking
Ari & Peter speak at B2B and tech events
From conversion strategy to the technical realities of building websites that sell, Ari and Peter bring the Made to Sell System to founders, accelerators, and tech communities.
Book us to speak
Considering to work with us?
We could be your best fit if you're thinking ...
Go-to-market website
I'm launching something new and want it to convert from day one.
You're launching a new brand and looking for pre-launch help on positioning, creative, go-to-market website. Consider our Made to Sell Accelerator. 6-week sprint.
Free strategy session
I want an audit on my actual site before I commit to anything.
Free strategic discussion of your site against our Made to Sell System. No pitch. We'll help you gain clarity on what next steps you need.
the bet
If we're wrong, you don't pay twice. If we're right, you stop losing money.
Either way, you find out fast. The first strategy conversation is a free discovery call, up to an hour. Everything after is on the same guarantee.