More than a third of the 95 industrial websites we tested make it hard to ask for a quote.

We tested 95 manufacturer and distributor websites, and checked 29 by hand on desktop and phone. Here’s what buyers run into between “this looks right” and “here’s my RFQ,” and a 10-minute self-check to find out if it’s happening on yours.

What’s inside

• The quote-path problems we saw most, with anonymized examples
• What buyers say gets a supplier cut before anyone calls, from current buyer surveys
• Why phones break what desktops hide
• What the best quarter of sites do differently
• A page for building-product makers: what contractors, builders and specifiers need from your site
• A 10-minute self-check scored out of 20, and a 30-day fix plan

• WBENC-certified
• Woman and minority-owned
• From the author of Made to Sell: Creating Websites that Convert