Your company grew. A fractional CBO makes the brand catch up.
New equipment, markets, branches and acquisitions rarely show up in an old logo and a capabilities PDF nobody updates. A fractional Chief Brand Officer owns how the company is seen, and the team behind them makes every piece match.
- From $5,000/mo
- 3-month minimum
- No equity
- 5★ on Clutch
Your fractional seat
The team that ships
- Strategy
- Design
- Engineering
- Growth
One roof. One accountable partner.
For manufacturers
New equipment, certifications and end markets don't show up in a logo from 2009. For a manufacturer, the brand has to say what you can make now.
You might need this seat if
- You've added capabilities or markets, but the brand still says what you were
- Sales decks, spec sheets and the booth all look like different companies
- An acquisition, rename or new division needs a story people understand
- Buyers compare you on price because nothing else sets you apart
What the seat owns
Positioning
What you're known for, for whom, and the proof behind it, agreed with leadership and written down.
Identity and voice
Logo, type, colour and tone that look like the company you are now, applied with rules your team can follow.
Sales materials
Capability statements, line cards, decks and trade-show graphics that tell one story.
Consistency
A quarterly check that new materials, hires and partners stay on brand, so the brand compounds instead of drifting.
For industrial distributors
When every supplier logo is louder than yours, customers remember the product and forget where they bought it. For a distributor, the brand has to stand apart from the brands you carry.
You might need this seat if
- Customers know your suppliers' names better than yours
- Acquired branches still look and sound like separate companies
- Your catalogue, site and trucks were designed years apart
- Sales leads with price because the brand gives them nothing else
What the seat owns
Positioning
What you stand for beyond the line card: the expertise, service and reliability customers pay for.
One brand across branches
A clear system for names, logos and voice when you've grown by acquisition or added locations.
Everywhere customers see you
Catalogue, website, counter, trucks and sales materials, designed to work together.
Supplier co-branding
Rules for how supplier brands sit next to yours, so co-op work builds your name too.
Your first 90 days
Weeks 1 to 4: listen
Interview leadership, sales, branch managers and customers, and collect every place the brand shows up today.
Weeks 5 to 8: decide
Agree positioning and the brand direction: refresh, rebrand or fix what's there, and how divisions or branches relate.
Weeks 9 to 12: roll out
Ship guidelines and the first materials sales needs most, then set the quarterly cadence for keeping it consistent.
The seat comes with a team
Most fractional executives hand you a plan and leave. Fractional Plus puts the executive in the seat and the senior Chykalophia team behind them, so strategy, design, engineering and growth work actually ships.
How it's priced
- From $5,000 a month, scoped around responsibility, availability and the outcomes that matter.
- Three-month minimum, then 30 days' written notice to wind down.
- No equity, no options and no headcount on your cap table.
- Work beyond the retainer is scoped as a separate fixed-price project.
No surprises, no lock-in games
- Written scope firstDeliverables, price and timeline in writing before any work starts. No hourly meter.How our process works
- Pay as the work movesProjects run on a deposit and a payment schedule. Retainers are billed monthly, quarterly or yearly.See starting prices
- You own everythingEvery account, credential, file and line of code stays in your name.Read the FAQ
- Founders stay closeAri and Peter run your first call and stay involved in your strategy, not just the kickoff.Meet Ari and Peter
“We're getting twice as many orders as we got before. Their communication and listening skills were worlds better than what we had experienced before.”
After you book
What happens next
Book a call
Pick a time and tell us what's going on. It takes about two minutes, and we reply within one business day.
Talk it through
Up to an hour with Ari and Peter. You leave with a straight answer on fit, the likely scope and a price range.
What the call coversGet a written scope
A fixed-price proposal with clear milestones. Work starts only once you approve it.
Questions people ask
Read more
- Have You Outgrown Your Brand? Refresh, Rebrand, or Fix the WebsiteMost established B2B companies that feel they've outgrown their brand have outgrown their website and their message. The name and the logo are usually fine. Here are the signs, what each one points to, a self-assessment you can run with your team, and a decision rule for refresh, rebrand or leave it.
- Brand Is a B2B Growth Lever, Not a Paint JobBrand gets filed under the soft stuff right up until you see the numbers. Here's the business case for brand in B2B and manufacturing, and how to run it like the revenue engine it is.
- How to Name (or Rename) a B2B Company: 5 Ways, the Tests, and the Legal ChecksIn B2B, naming usually comes up during a rebrand: a merger, a new market, a name that no longer fits. Here are five ways to build a name, the tests that weed out weak ones, how to rename without losing what you built, and the trademark checks from a patent attorney.
Talk through the seat you're missing
A free discovery call, up to an hour, with Ari and Peter, the co-founders. You leave with a straight answer on fit, the likely scope and a price range.
