A fractional CMO who knows how industrial buyers decide.
Engineers, purchasing teams and plant managers buy slowly and in groups, and they can often get your product somewhere else. A fractional CMO owns the pipeline that reaches them and the reasons they pick you, with a team behind them to do the work.
- From $5,000/mo
- 3-month minimum
- No equity
- 5★ on Clutch
Your fractional seat
The team that ships
- Strategy
- Design
- Engineering
- Growth
One roof. One accountable partner.
For manufacturers
Your buyers are engineers, buyers and plant managers. The CMO owns the path from their first search to the quote request, and what happens after it.
You might need this seat if
- Most new business still comes from referrals, reps or one or two trade shows a year
- Quote requests arrive, but too many are the wrong size, material or volume
- Marketing is one coordinator, an agency and the owner's spare evenings
- Nobody can say which channel brought last year's best customers
What the seat owns
The quote path
From the page a buyer lands on to the RFQ form and the first reply: what they see, what they're asked and how fast someone answers.
Positioning by end market
Clear capability stories for each industry you serve, written in the words your buyers use, so a stranger knows in seconds whether you can make their part.
Channels and trade shows
Which shows, campaigns and search terms earn their budget, plus the follow-up that turns badge scans into quotes.
The numbers
A simple monthly view of inquiries, qualified quotes and won work by source, so spend follows results.
For industrial distributors
Your customers can find most of your line card somewhere else. The CMO owns why they buy from you anyway: the service story, the accounts worth growing and the marketing that reaches them.
You might need this seat if
- Growth depends on a few reps and the accounts they already have
- Supplier co-op and market development funds go unspent or get spent badly
- Customers call to order things your website should let them order
- Marketing means the catalogue, a newsletter and whatever a supplier sends
What the seat owns
The value story
Why customers should buy from you instead of a marketplace: availability, expertise, service and speed, said plainly.
Account growth
Campaigns aimed at the accounts and categories with the most room to grow, built together with sales.
Supplier programmes
Planning and reporting co-op and market development funds so the money goes to campaigns that move product.
Online buying
The path from search to reorder: product pages, quotes, account login and the follow-up that brings buyers back.
Your first 90 days
Weeks 1 to 4: learn how you win work
Interview sales and recent customers, review the top accounts, walk the quote or ordering path as a buyer would and set a baseline for inquiries, quotes and online orders.
Weeks 5 to 8: fix the path
Rewrite the pages and forms serious buyers use most, tighten qualifying questions and launch one follow-up or account-growth campaign.
Weeks 9 to 12: set the plan
Agree the channel plan, the trade-show or supplier calendar and the monthly scorecard, and start the cadence the team runs with you from month four.
The seat comes with a team
Most fractional executives hand you a plan and leave. Fractional Plus puts the executive in the seat and the senior Chykalophia team behind them, so strategy, design, engineering and growth work actually ships.
How it's priced
- From $5,000 a month, scoped around responsibility, availability and the outcomes that matter.
- Three-month minimum, then 30 days' written notice to wind down.
- No equity, no options and no headcount on your cap table.
- Work beyond the retainer is scoped as a separate fixed-price project.
No surprises, no lock-in games
- Written scope firstDeliverables, price and timeline in writing before any work starts. No hourly meter.How our process works
- Pay as the work movesProjects run on a deposit and a payment schedule. Retainers are billed monthly, quarterly or yearly.See starting prices
- You own everythingEvery account, credential, file and line of code stays in your name.Read the FAQ
- Founders stay closeAri and Peter run your first call and stay involved in your strategy, not just the kickoff.Meet Ari and Peter
“We're getting twice as many orders as we got before. Their communication and listening skills were worlds better than what we had experienced before.”
After you book
What happens next
Book a call
Pick a time and tell us what's going on. It takes about two minutes, and we reply within one business day.
Talk it through
Up to an hour with Ari and Peter. You leave with a straight answer on fit, the likely scope and a price range.
What the call coversGet a written scope
A fixed-price proposal with clear milestones. Work starts only once you approve it.
Questions people ask
Read more
- Where Your Quote Requests Stall: A 12-Question Manufacturing Lead Generation CheckMost manufacturing lead generation advice is a list of ways to get more traffic. Before you buy more, find out where the interest you already have stops. Here are twelve questions that trace a quote request from the first click to the estimator's desk, and what to fix at each one.
- We Audited the Quote Request Path on 150 Manufacturer WebsitesWe checked how 150 US manufacturers handle the moment a buyer wants a quote: the form, the file upload, the reply promise, the specs and proof around it, and the email behind it. About half have a dedicated quote form. Only 7% say when they'll reply. Here's what we found, sector by sector, and a 10-point check for your own site.
- B2B Ecommerce UX: What Manufacturers and Distributors Need in an Ordering PortalB2B buyers aren't browsing. They're reordering, checking specs, and confirming their price. Here's the UX a manufacturer or distributor ordering portal needs, with the features that earn repeat orders.
Talk through the seat you're missing
A free discovery call, up to an hour, with Ari and Peter, the co-founders. You leave with a straight answer on fit, the likely scope and a price range.
