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Chykalophia

BabyHaven.com · DTC & eCommerce

BabyHaven.com: an e-commerce experience parents trust

A full e-commerce web and mobile redesign for a baby-products retailer, with page layouts and a shopping experience rebuilt around the way parents actually shop.

Project sheet
Client
BabyHaven.com
Industry
DTC & eCommerce
Stage
Growth-stage
Outcomes
New platform, Higher conversion
Work
UI/UX Design & Research, Web Solutions & eCommerce, Mobile Design
The challenge1/3
BabyHaven.com needed its e-commerce web and mobile experience redesigned, with almost every page layout working harder for the parents shopping it.
What we did2/3
Page layouts and website design across the store, with a shopping experience rebuilt around the way parents browse and buy, on any device.
The result3/3
Almost all of BabyHaven.com's page layouts and website design came from Ari, who became the team's go-to designer.
BabyHaven.com e-commerce redesign

BabyHaven.com is an online retailer for baby products. The team came to us to redesign their e-commerce web and mobile experience.

The problem

They wanted almost every page layout to work harder for the people shopping it, and a site that felt trustworthy and effortless on any device.

What BabyHaven.com asked for, and how the redesign answered it.

What we built

We took on the page layout and website design across the store, rebuilding the shopping experience around the way parents actually browse and buy.

  1. Parent arrives
  2. Checkout

Our part: the pages in between.

  • UI/UXPage layouts across the storeAlmost every layout, redesigned around how parents browse and buy.
  • UI/UXProduct pagesDesigned to feel trustworthy and effortless, from the first look at a product.
  • UI/UXResponsive layoutsWeb and mobile designs so the store works on any device.
  • WebA checkout experienceThe last step of the shopping experience, designed with the rest.
InteractiveClick an image to see it full size.

What the client says

BabyHaven.com first hired Ari for some design work on a friend's recommendation. Ari became their go-to designer, and almost all of the page layout and website design on the store is Ari's work.

“We first hired Ari to do some design work based on a friend's recommendation. Ari has quickly become our go-to designer for our website, Babyhaven.com. Almost all page layout and website design was created by Ari.”
BabyHaven.comFounder

If your store has to work harder for shoppers too

Parents shop on whatever device is in their hand, and the store has to feel trustworthy on all of them.

Quick check · 3 questions

Does your site have BabyHaven.com’s old problems?

  1. Do your page layouts work hard for the people shopping them?
  2. Does your store feel trustworthy on a phone as well as a desktop?
  3. Is it built around the way your customers actually browse and buy?

Answer all three to see where you stand (0 of 3).

Check it yourself, free

See where buyers get stuck on your site

The free Conversion Leak Scorecard checks your store for the gaps that keep shoppers from buying.

Want the full picture first? How we approach UI/UX design

Ari and Peter Krzyzek, Chykalophia co-founders

Or talk it through

A free call with Ari and Peter

Up to an hour with the co-founders on your catalog, your buyers and where the site loses them.

Book a call

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