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Chykalophia

Walsh Natural Health · E-commerce · Health & Wellness

Walsh Natural Health: a quality product, finally sold like one

A quality wellness product was buried behind a website that couldn't convert. We rebuilt it on conversion-first architecture with brand strategy from the ground up, and orders doubled in the first month.

Result sheetWalsh Natural Health

+100%

Sales increase, first month after launch

The challenge1/3
Walsh had a good product and a dated store that fought customers on the way to checkout, so visitors who were interested didn't buy.
What we did2/3
A store rebuilt on conversion-first architecture, with brand strategy from the ground up and the trust signals a wellness buyer needs.
The result3/3
Orders doubled in the first month after launch, on the same product and substantially the same audience.
The Walsh Natural Health homepage, with wellness products for metabolic health

Walsh Natural Health had a genuinely good product and a website that hid it. It's a wellness brand with real quality behind it, and it was converting like an afterthought.

The problem

The store looked dated, and the path to purchase fought the customer. Walsh didn't need more traffic. They needed the traffic they already had to buy.

The same customer, before and after the rebuild.

What we built

The goal was a storefront that matched the quality of the product and removed the friction between interested and ordered.

  1. Customer arrives
  2. Order placed

Our part: everything in between.

  • BrandBrand strategy from the ground upClearer positioning, so the store looks like the quality product Walsh sells.
  • UI/UXA shopping experience built around decisionsDesigned around how customers actually decide, with less friction on the way to an order.
  • UI/UXTrust signals where they countThe reassurance a wellness buyer needs before they commit to an order.
  • WebA conversion-first storeThe store itself, rebuilt on an architecture made to turn visits into orders.
InteractiveClick an image to see it full size.
Walsh's store today: a category page and a product page.
Walsh's store today: the homepage, a category with filters, and a product page.

The results

Then we measured it. In the first month after launch, orders doubled, a 100% increase in sales, on the same product and substantially the same audience. What changed was the store.

Orders, shown as an index: before the rebuild = 1×. Same product, substantially the same audience.
“We're getting twice as many orders as we got before. Their communication and listening skills were worlds better than what we had experienced before.”
Lynn BednarOwner, Walsh Natural Health

If your product is better than your store too

If customers like what you sell but your store slows them down, it's worth finding out where they drop off.

Quick check · 3 questions

Does your site have Walsh’s old problems?

  1. Does your store look as good as the product you sell?
  2. Can a customer get from interested to ordered without a fight?
  3. Does your site show the trust signals your buyers need before they commit?

Answer all three to see where you stand (0 of 3).

Check it yourself, free

See where buyers get stuck on your site

The free Conversion Leak Scorecard checks your store for the gaps that keep interested visitors from ordering.

Want the full picture first? How we approach web design and development

Ari and Peter Krzyzek, Chykalophia co-founders

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Up to an hour with the co-founders on your catalog, your buyers and where the site loses them.

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