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Chykalophia

The Lynn Sage Foundation · Nonprofit & Foundation

The Lynn Sage Foundation: a brand and platform true to their hearts

A brand-new website and aligned visual identity for a breast-cancer research foundation: consistent voice, a digital presence built for the future, and a backend the team can actually run.

Project sheet
Client
The Lynn Sage Foundation
Industry
Nonprofit & Foundation
Stage
Established
Outcomes
Brand refresh, New platform
Work
Brand Strategy & Development, UI/UX Design & Research, Web Solutions & eCommerce, Digital Marketing
The challenge1/3
The foundation's visual elements didn't line up, the voice wasn't consistent, and the team needed simpler ways to run the website and day-to-day operations.
What we did2/3
A brand-new website with a fresh visual design, an aligned visual identity and one consistent voice, plus a backend the team can run.
The result3/3
A site that's true to the team's heart and core messaging, and lets them work more efficiently on the backend and in content creation.
The Lynn Sage Foundation website

The Lynn Sage Foundation is a breast-cancer research foundation. They wanted to align all their brand visual elements, hold one consistent voice throughout, and build a digital presence that could carry them for years to come.

The problem

The brand's visual elements didn't line up, and the voice wasn't consistent. On top of that, the team needed ways to streamline their processes on the website backend and in operations. The public-facing site and the day-to-day running of it both mattered.

The foundation's brand and website, before and after.

What we built

InteractiveOur part: the brand, the site and the backend behind it. Tap the design and backend pieces to see why they mattered.
  • BrandAn aligned visual identityAll the brand's visual elements brought into line with each other.
  • BrandA consistent brand voiceOne voice, held the same way all through the site.
  • WebA brand-new websiteA digital presence built to carry the foundation for years to come.
InteractiveClick an image to see it full size.
The foundation's site today: giving, impact and events, all in one brand.

The results

The foundation launched a brand-new website with a fresh visual design and an aligned identity that's true to their core messaging. Behind it, the team can now work more efficiently in the backend and in content creation.

“They go above and beyond in terms of creativity and customization. I also appreciate their flexibility and willingness to indulge in some out-of-the-box thinking.”
Laura SageCo-Chair, Lynn Sage Breast Cancer Foundation

If your brand feels scattered too

When the visuals, the voice and the backend all pull in different directions, it's hard for a team to keep up. A quick check shows where to start.

Quick check · 3 questions

Does your site have Lynn Sage’s old problems?

  1. Do your brand's visual elements line up everywhere they appear?
  2. Does your voice stay consistent across your whole site?
  3. Can your team update the site and create content without extra steps?

Answer all three to see where you stand (0 of 3).

Check it yourself, free

See where visitors get stuck on your site

The free Conversion Leak Scorecard checks your site for the gaps that send visitors away.

Want the full picture first? How we approach branding

Ari and Peter Krzyzek, Chykalophia co-founders

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A free call with Ari and Peter

Up to an hour with the co-founders on your catalog, your buyers and where the site loses them.

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