Little Global Citizens · DTC & eCommerce
Little Global Citizens — a rebrand that travels the world
A unified brand identity for a children's subscription box that takes kids on adventures around the world — built to delight both parents and the 4–10 year-olds who open the box.
- Brand Strategy & Development
- UI/UX Design & Research
- Web Solutions & eCommerce
Little Global Citizens is the only subscription box that takes children on adventures around the world, focusing on the culture of a new country each month. With each box, a new country is brought to life through carefully curated books, cultural activities, interactive crafts, language, music, toys, and a themed dinner-party night.
The need & goal
The company's mission is to nurture open-mindedness and compassion in children by introducing them to cultures of the world, one country at a time. They were looking to create a unified brand look and feel that extends from Little Global Citizens' physical subscription box all the way to their online presence.
Our approach
We worked with Little Global Citizens to redesign a brand visual that would appeal to parents as well as to the end users — kids aged 4 to 10. The new brand design is filled with the excitement that carries the company's mission and vision: to take children on many adventures around the globe.
“We were impressed from day one. They are experienced, knowledgeable about creative AND marketing, easy to communicate our needs to, very responsive and incredibly efficient.”