Little Global Citizens: a rebrand that travels the world

Little Global Citizens is the only subscription box that takes children on adventures around the world, focusing on the culture of a new country each month. Each box brings a new country to life through carefully curated books, cultural activities, interactive crafts, language, music, toys and a themed dinner-party night.

The problem

The company's mission is to nurture open-mindedness and compassion in children by introducing them to cultures of the world, one country at a time. They wanted a unified brand look and feel that ran from the physical subscription box all the way to their online presence.

What we built

We worked with Little Global Citizens to redesign the brand visual. It had to appeal to the parents who buy the box and to the end users: kids aged 4 to 10.

1. Mission
3. Box and screen

Our part: the brand that carries it.

• BrandA redesigned brand visualFilled with the excitement of the mission: adventures around the globe.
• BrandMade for two audiencesIt appealed to parents, and to the kids aged 4 to 10 who opened the box.
• BrandOne look from box to screenA unified look and feel built to run from the subscription box to the online presence.
• BrandMonthly guide templatesKids and parents guides and an activities guide, set up as templates the team could update for each new country.
• BrandNewsletter and social postsThe same look carried into email campaigns and Instagram, so every touchpoint felt like one brand.

The old logo was a simple badge. It set the company apart, but it couldn't carry the message they wanted to share with families, or give the brand room to grow.

InteractiveClick a color to copy its code.

• Sunset#FFAD5F
• Bright Yellow#FFDD00
• Salmon Red#E65300
• Globe Blue#5FD0DF
• Sky Blue#B9DBE5
• Black Slate#24272A
• White#FFFFFF

InteractiveClick an image to see it full size.

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What the client says

Akeelah Kuraishi, CEO and co-founder of Little Global Citizens, on working with us.

…impressed from day one

“We were impressed from day one. They are experienced, knowledgeable about creative AND marketing, easy to communicate our needs to, very responsive and incredibly efficient.”

…modern and fresh for a savvy parent to be drawn to

“Chykalophia team had a great sense of what would work for our business to combine bright, child-friendly visuals for our child-focused company, but that would also look modern and fresh for a savvy parent to be drawn to. She nailed it & managed to avoid cliche colors and images that we desperately wanted to steer clear of.”

If your brand has to speak to two audiences too

When the person who buys isn't the person who uses it, the brand has to work for both, everywhere they meet it.