Cleancio · Professional Services
Cleancio: a custom website that doubles as a sales platform
A modern, custom WordPress website aligned to Cleancio's brand, with a HubSpot integration so the site works as a sales platform rather than a generic template.
- Client
- Cleancio
- Industry
- Professional Services
- Stage
- Early-stage
- Outcomes
- New platform, Brand refresh
- Work
- UI/UX Design & Research, Web Solutions & eCommerce, Marketing Integration
- The challenge1/3
- Cleancio's site ran on a generic template that didn't match the brand, and it wasn't connected to HubSpot, so it couldn't work as a sales platform.
- What we did2/3
- A modern, custom-designed WordPress site in Cleancio's brand, with HubSpot and other sales apps wired into the new pages.
- The result3/3
- A site that represents the brand, sets the look and feel going forward, and gives the team a sales platform.

Cleancio needed a new website that looked more modern and cleaner. Founder Rocio Lane wanted to move away from a generic template toward a custom-designed WordPress site that was in line with Cleancio's branding.
The problem
The old site was built on a generic template, so it didn't look like Cleancio. And Rocio wanted more than a brochure. Connecting WordPress to HubSpot was important too, so the team could use the website as a sales platform.
The old site
- A generic template
- Pages that don't match the brand
- No link to HubSpot
- A brochure
The new site
- A custom WordPress design
- Pages in Cleancio's brand
- HubSpot wired into the pages
- A sales platform
What we built
- StrategyA look at the competitionWe worked with Rocio to understand Cleancio's competitors.
- UI/UXThe overall UXShaped together with Rocio for the new custom site.
- BrandA look and feel to build onThe site represents Cleancio's brand and sets the foundation going forward.
Working together
We built this one side by side with Rocio, from the competitor research to the integrations. Here's how Rocio described it.
“The Chykalophia team is so knowledgeable and patient! My favorite part was the whole communication process and how responsive they are with the project.”
If your site still runs on a template too
A template gets you online. A site in your own brand, connected to the tools your team sells with, can do a lot more of the work.
Quick check · 3 questions
Does your site have Cleancio’s old problems?
- Does your website look like your brand instead of a template?
- Is your site connected to the CRM your team uses?
- Can your team use the website as a sales platform?
Answer all three to see where you stand (0 of 3).
Check it yourself, free
See where buyers get stuck on your site
The free Conversion Leak Scorecard checks your site for the gaps that keep it from working as a sales tool.
Want the full picture first? How we approach web design and development

Or talk it through
A free call with Ari and Peter
Up to an hour with the co-founders on your catalog, your buyers and where the site loses them.
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