Skip to main content
Chykalophia

Fertility Rally · Community & Membership

Fertility Rally: a membership platform that finally holds together

A community website that kept breaking under its own growth, rebuilt as a stable membership platform so the team could focus on members instead of fixing tech.

Project sheet
Client
Fertility Rally
Industry
Community & Membership
Stage
Early-stage
Outcomes
Community & membership, New platform
Work
UI/UX Design & Research, Web Solutions & eCommerce, Membership Platform
The challenge1/3
The community website kept breaking as it grew, so the founders spent their time fixing tech problems instead of creating great experiences for members.
What we did2/3
Strategy, UX and tech work that rebuilt the site as a stable membership platform with a consistent member experience.
The result3/3
A platform that served members reliably, so the team could focus on members and grow into new member segments.
The Fertility Rally homepage we built, welcoming visitors with Hey hey and photos of the founders

Fertility Rally is an online community run by co-founders Ali Prato and Blair Nelson. Their website was slowly breaking apart.

The problem

Ali and Blair kept facing issue after issue with the site. Instead of creating great experiences for their members, they were pulling their hair out fixing tech problems that kept coming up.

They wanted a thousand or more members on the site, spread across different buckets. To get there they needed a stable system underneath: a platform that serves members reliably, rather than one that constantly demands attention.

The founders' week, before and after the rebuild.

What we built

InteractiveOur part: the strategy, UX and tech under the community. Tap the platform pieces to see why they mattered.
  • StrategyA strategy for growthA plan for the site to grow into different member buckets.
  • UI/UXA consistent member experienceUX that gave members the same experience across the whole site, from joining to the member area.
  • UI/UXA content hub for membersRally on Demand replays, the podcast and the 10 Mins With interviews, each with its own page.

We designed 23 pages in all, from the homepage and membership plans to checkout and the member account area, then built the site from those designs.

InteractiveClick an image to see it full size.
The site we built, captured in April 2021: membership plans, joining, and the members' content hub.
The homepage we built, top to bottom, as it looked in April 2021.
The same pages on mobile, in a reel from the project.

The results

After the rebuild, Fertility Rally ran on a stable membership platform instead of a site that kept breaking. Ali and Blair could put their time into members rather than fixing tech, on a foundation built for the community they were building.

“Chykalophia team shared our vision for our community website from design, speed, and other various functions including our membership arm.”
Ali Prato & Blair NelsonCo-Founders, Fertility Rally

If your website keeps breaking too

When the site keeps needing fixes, your members get less of your time. A quick check shows what's worth fixing first.

Quick check · 3 questions

Does your site have Fertility Rally’s old problems?

  1. Does your site stay up and working as your community grows?
  2. Does most of your time go to members rather than fixing tech?
  3. Can your platform take on new member segments without breaking?

Answer all three to see where you stand (0 of 3).

Check it yourself, free

See where visitors get stuck on your site

The free Conversion Leak Scorecard checks your site for the gaps that send visitors away.

Want the full picture first? How we approach web design and development

Ari and Peter Krzyzek, Chykalophia co-founders

Or talk it through

A free call with Ari and Peter

Up to an hour with the co-founders on your catalog, your buyers and where the site loses them.

Book a call

More results