evolveHer · Community & Membership
evolveHer — a brand and platform for a women's collaborative
A creative workspace evolving the way women connect, cultivate, and collaborate needed a brand and digital home as distinctive as its River North loft. We built the identity and the member-facing platform behind it.
- Brand Strategy & Development
- UI/UX Design & Research
- Web Solutions & eCommerce
evolveHer is a creative workspace evolving the way women connect, cultivate, and collaborate — a 5,000-square-foot loft in Chicago's River North founded by Alicia Driskill. The physical space had a clear point of view; the brand and digital presence needed to match it.
The need & goal
evolveHer needed a brand identity and a member-facing web platform that captured the energy of the community and supported memberships and events — built on a foundation the team could run day to day.
Our approach
We shaped the brand and built the digital experience on a membership-ready platform, collaborating on logo and illustration so the identity felt singular to evolveHer. The result was a presence that did justice to the community the founders were building — online and in the loft.