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Chykalophia

evolveHer · Community & Membership

evolveHer: a brand and platform for a women's collaborative

A creative workspace evolving the way women connect, cultivate, and collaborate needed a brand and digital home as distinctive as its River North loft. We built the identity and the member-facing platform behind it.

Project sheet
Client
evolveHer
Industry
Community & Membership
Stage
Early-stage
Outcomes
Brand refresh, Community & membership
Work
Brand Strategy & Development, UI/UX Design & Research, Web Solutions & eCommerce
The challenge1/3
evolveHer's loft had a clear point of view, but its brand and digital presence didn't match it.
What we did2/3
A brand identity, with logo and illustration, and a member-facing platform that supports memberships and events.
The result3/3
A presence that did justice to the community the founders were building, online and in the loft.
The evolveHer homepage design we delivered, introducing the River North loft

evolveHer is a creative workspace evolving the way women connect, cultivate and collaborate. It's a 5,000-square-foot loft in Chicago's River North, founded by Alicia Driskill.

The problem

The physical space had a clear point of view. The brand and digital presence needed to match it, capture the energy of the community, and support memberships and events.

The same visitor, before and after the new brand and platform.

What we built

  1. Someone hears about evolveHer
  2. Joins the community

Our part: the brand and the platform in between.

  • BrandA brand identityShaped to capture the energy of the evolveHer community.
  • BrandLogo and illustrationMade together with the team, so the identity feels singular to evolveHer.
  • UI/UXA member-facing experienceA digital home that carries the same point of view as the loft.
  • WebA membership-ready platformSupports memberships and events, on a foundation the team can run.
Hand-offDay-to-day running stayed with the evolveHer team. We built the platform so they could.
InteractiveClick an image to see it full size.
Pages from the design we delivered: services, membership, room booking and events.
The homepage we designed for evolveHer, top to bottom.

If your brand feels out of step too

If people love your space but your website doesn't show them why, these three questions are a good place to start.

Quick check · 3 questions

Does your site have evolveHer’s old problems?

  1. Does your brand feel like the place people walk into?
  2. Can people find your memberships and events online?
  3. Can your team run the site day to day on their own?

Answer all three to see where you stand (0 of 3).

Check it yourself, free

See where visitors get stuck on your site

The free Conversion Leak Scorecard checks your site for the gaps that keep visitors from taking the next step.

Want the full picture first? How we approach branding

Ari and Peter Krzyzek, Chykalophia co-founders

Or talk it through

A free call with Ari and Peter

Up to an hour with the co-founders on your catalog, your buyers and where the site loses them.

Book a call

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