OnShore Technology Group · MarTech & Software
OnShore Technology Group: a website built around clarity
A refreshed website and a clearer user experience for a software-validation leader, easier to navigate, with working systems behind it for the team.
- Client
- OnShore Technology Group
- Industry
- MarTech & Software
- Stage
- Established
- Outcomes
- More leads, Enterprise credibility
- Work
- UI/UX Design & Research, Web Solutions & eCommerce, Digital Strategy
- The challenge1/3
- The website had grown dense with information and content, and it was getting in the way of the people trying to use it.
- What we did2/3
- We reworked the UX and digital strategy, combed through the content and shipped a refreshed site that's easy to navigate, with working systems behind it for the team.
- The result3/3
- OnShore's CEO says she saw a significant increase in organic traffic and leads after the revamp.
OnShore Technology Group works in software validation. When CEO Valarie King-Bailey, M.B.A. reached out, she was looking for a creative and technology partner who could bring her vision for the website to life.
The problem
The website had grown dense with information and content, and it was getting in the way of the people trying to use it. Valarie wanted a fresh look, a clear experience for visitors and working systems behind the scenes for her team.
Before
- Lands on the site
- Wades through dense content
- Loses the thread
- The site gets in the way
After
- Lands on the site
- Follows a clear structure
- Finds what they need
- Gets where they were going
What we built
- StrategyA pass through the contentWe combed through all the site's information and content as part of the digital strategy.
- UI/UXA clearer user experienceA site that's easy to navigate, so visitors find what they need.
- UI/UXA refreshed lookA visual update for the website, part of the revamp Valarie asked for.
- WebWorking systems for the teamWhat sits behind the scenes, so the team can keep the site running.
The results
We don't have a measured number we can publish for this one. In Valarie's own words, after the revamp she saw a significant increase in organic traffic and leads.
“The team did an excellent job in revamping our existing websites, branding & UX. I'm delighted with it and saw a significant increase in organic traffic and leads.”
If your site has grown dense too
Sites collect pages over the years. The fix usually starts with going through what's there and giving visitors a clear way through it.
Quick check · 3 questions
Does your site have OnShore’s old problems?
- Can visitors find what they need without wading through everything else?
- Does your site look as current as your business?
- Does your team have working systems behind the site?
Answer all three to see where you stand (0 of 3).
Check it yourself, free
See where buyers get stuck on your site
The free Conversion Leak Scorecard checks your site for the gaps that get in the way of the people using it.
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