TraknProtect · B2B SaaS · HospitalityTech
TraknProtect: a clean, consistent brand for a hotel-tech platform
A real-time inventory-tracking and analytics platform for hotels needed brand, app, and marketing visuals that felt as polished and consistent as the product. We delivered the identity it had been missing.
- Client
- TraknProtect
- Industry
- B2B SaaS · HospitalityTech
- Stage
- Growth-stage
- Outcomes
- Brand refresh, Enterprise credibility
- Work
- Brand Strategy & Development, UI/UX Design & Research
- The challenge1/3
- The product was sophisticated, and the brand visuals weren't keeping up. The app and marketing graphics needed to be clean, consistent and clearly tied to the logo.
- What we did2/3
- We turned the brand into one consistent visual system across the app and the marketing collateral.
- The result3/3
- An identity as polished as the platform, delivered to a tight cadence and to the deadlines.
TraknProtect is an inventory-tracking and analytics platform that helps hotels save money. It shows the real-time location of guest-requested items, so staff work more efficiently and guests get a better experience, and its analytics help hotels forecast and budget inventory.
The problem
The product was sophisticated, and the brand visuals weren't keeping up. CEO Parminder Batra wanted graphics for the app and marketing materials that were clean, consistent and clearly tied to the logo. She wanted an identity worthy of the platform behind it.
The brand before
- A sophisticated product
- Graphics that don't hang together
- A loose tie to the logo
- Visuals that lag the product
The brand after
- A sophisticated product
- One consistent visual system
- Graphics tied to the logo
- An identity worthy of the platform
What we built
- UI/UXGraphics for the appClean, consistent visuals inside the product, in the same system.
- BrandMarketing collateralMarketing materials that match the app and the logo.
Working together
We worked to a tight cadence and delivered work that fit the brand and the deadlines. Here's how Parminder put it.
“Ari understood what I said and didn't say, and has always delivered exceptional quality work. She is responsive, timely, and always comes through, even when given very little time to do her magic.”
If your brand hasn't caught up with your product too
A strong product deserves visuals that look like they come from the same company, everywhere a buyer sees them.
Quick check · 3 questions
Does your site have TraknProtect’s old problems?
- Does your brand look as polished as your product?
- Do your app and your marketing look like they come from the same company?
- Do your graphics clearly tie back to your logo?
Answer all three to see where you stand (0 of 3).
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