A fractional CMO for distributors who compete on more than price.
Your customers can find most of your line card somewhere else. A fractional CMO owns why they buy from you anyway: the service story, the accounts worth growing and the marketing that reaches them, with a team behind them to do it.
- From $5,000/mo
- 3-month minimum
- No equity
- 5★ on Clutch
Your fractional seat
The team that ships
- Strategy
- Design
- Engineering
- Growth
One roof. One accountable partner.
You might need this seat if
- Growth depends on a few reps and the accounts they already have
- Supplier co-op and market development funds go unspent or get spent badly
- Customers call to order things your website should let them order
- Marketing means the catalogue, a newsletter and whatever a supplier sends
What the seat owns
The value story
Why customers should buy from you instead of a marketplace: availability, expertise, service and speed, said plainly.
Account growth
Campaigns aimed at the accounts and categories with the most room to grow, built with sales, not around them.
Supplier programmes
Planning and reporting co-op and market development funds so the money goes to campaigns that move product.
Online buying
The path from search to reorder: product pages, quotes, account login and the follow-up that brings buyers back.
Your first 90 days
Weeks 1 to 4: learn the accounts
Ride along with sales, review top accounts and categories, and set a baseline for leads, quotes and online orders.
Weeks 5 to 8: quick wins
Fix the worst gaps in the online buying path and launch one account-growth campaign with co-op support.
Weeks 9 to 12: the plan
Agree the yearly marketing plan, the supplier calendar and the monthly scorecard the team runs with you.
The seat comes with a team
Most fractional executives hand you a plan and leave. Fractional Plus puts the executive in the seat and the senior Chykalophia team behind them, so strategy, design, engineering and growth work actually ships.
How it's priced
- From $5,000 a month, scoped around responsibility, availability and the outcomes that matter.
- Three-month minimum, then 30 days' written notice to wind down.
- No equity, no options and no headcount on your cap table.
- Work beyond the retainer is scoped as a separate fixed-price project.
No surprises, no lock-in games
- Written scope firstDeliverables, price and timeline in writing before any work starts. No hourly meter.How our process works
- Pay as the work movesProjects run on a deposit and a payment schedule. Retainers are billed monthly, quarterly or yearly.See starting prices
- You own everythingEvery account, credential, file and line of code stays in your name.Read the FAQ
- Founders stay closeAri and Peter run your first call and stay involved in your strategy, not just the kickoff.Meet Ari and Peter
After you book
What happens next
Book a call
Pick a time and tell us what's going on. It takes about two minutes, and we reply within one business day.
Talk it through
Up to an hour with Ari and Peter. You leave with a straight answer on fit, the likely scope and a price range.
What the call coversGet a written scope
A fixed-price proposal with clear milestones. Work starts only once you approve it.
Questions people ask
Read more
- B2B Ecommerce UX: What Manufacturers and Distributors Need in an Ordering PortalB2B buyers aren't browsing. They're reordering, checking specs, and confirming their price. Here's the UX a manufacturer or distributor ordering portal needs, with the features that earn repeat orders.
- How to Choose an Ecommerce Platform for a B2B or Food and Beverage Brand Going DirectShopify, WooCommerce, BigCommerce or Adobe Commerce? For a B2B manufacturer or a food and beverage brand adding direct sales, the right answer comes from how you sell and how much technology you want to own. Here's how to decide.
- Why Your Website Gets Traffic but No Leads (and What to Check First)Most B2B and manufacturing sites that get traffic but no leads don't have a design problem first. They have a counting problem, then a proof problem. Here's a one-hour diagnostic you can run on your own analytics, in the order that finds the real leak.
Talk through the seat you're missing
A free discovery call, up to an hour, with Ari and Peter, the co-founders. You leave with a straight answer on fit, the likely scope and a price range.