Branding & Digital MarketingHow to Name (or Rename) a B2B Company: 5 Ways, the Tests, and the Legal Checks
In B2B, naming usually comes up during a rebrand: a merger, a new market, a name that no longer fits. Here are five ways to build a name, the tests that weed out weak ones, how to rename without losing what you built, and the trademark checks from a patent attorney.
AAri Krzyzek
·June 6, 2022·14 min read
