Articles
The Checkout Is Where Your Ecommerce Revenue Leaks Out
Seven in ten carts never convert, and most of that loss is self-inflicted at checkout. Here's what the data says is leaking, the fixes that earn the order back, and what changes when your buyers are distributors placing reorders instead of first-time shoppers.
Web Accessibility Is a UX and Revenue Problem, Not Just a Legal One
Almost every website fails basic accessibility. The defects that lock out disabled users are the same ones costing you conversions and search visibility, and for B2B suppliers they're now a question in the bid. Here's the data, and what to do.
How to Create an Autism-Friendly Website: 5 Mistakes to Avoid and How to Test
An autism-friendly website is calm, predictable, and literal. That also describes a site a busy B2B buyer can use in two minutes. Here are five common mistakes, how to fix them, and how to test your site.
B2B Ecommerce UX: What Manufacturers and Distributors Need in an Ordering Portal
B2B buyers aren't browsing. They're reordering, checking specs, and confirming their price. Here's the UX a manufacturer or distributor ordering portal needs, with the features that earn repeat orders.
