Something big is coming. Get the website ready before it does.
A launch, a trade show or a new salesperson all send fresh attention to your site, and the date won't move. Most of that attention is wasted if it lands on a page that wasn't built for it. Here's what to get right first.
Signs you're here
- A trade show, launch or campaign has a fixed date
- A new salesperson will start sending people to the site
- No page speaks directly to the people this moment will bring
- There's no plan for following up once it's over
Why it happens, and what fixes it
The attention lands on the wrong page
People arrive from the event, the launch or the new rep's outreach and find a page that wasn't built for them.
What fixes it
Build a page for the people this moment will bring, matching what they saw at the booth, in the launch or from your rep.
No way to catch people who aren't ready yet
Most visitors won't buy on day one. Without a reason to leave their details, that interest is gone.
What fixes it
Give visitors who aren't ready a reason to leave their details, and a follow-up that actually happens.
The deadline decides the scope
The date is fixed, so the plan has to fit it, with time left to test before anyone arrives.
What fixes it
Work back from the date: decide what must be live, what can wait, and leave time to test.
A 30-second check
Answer for your own site. Nothing is sent anywhere.
Is there a page built for the people this moment will bring?
Can visitors who aren't ready yet leave their details or get a follow-up?
Will the site be ready with time to test before the date?
Free discovery call with Ari and Peter, up to an hour.
How we work on it
Work back from the date
We start with the deadline and what the moment needs, then set a scope that fits it with room to test.
Build the page and the follow-up
A landing page made for this audience, plus the way to stay in touch with people who aren't ready yet.
Test before anyone arrives
Forms, tracking and speed are checked on real devices before the date, so nothing breaks while people are looking.
We build it to convert. Or we work free until it does.
If your conversion rate doesn't double within 90 days after launch, we keep working at our cost. Not 'next project free', Not 'results may vary'. This project, until it works.
Questions people ask
Read more
- Your Trade Show Is in Eight Weeks: Get the Website ReadyMost trade show marketing advice treats the website as a booth accessory. For a manufacturer it works the other way round: the booth starts the conversation and the website decides it, because most of the people who approve the purchase never stood at your booth. Here's the week-by-week plan for before, during and after the show.
- High-Converting Landing Pages for Manufacturers: 10 Elements for Campaigns and Trade ShowsA landing page isn't a smaller homepage. It's one page, for one campaign, with one action. Here are the ten elements a manufacturer's campaign and trade show pages need, and how to build them.
- What a B2B Website Redesign Really CostsPublished guides put most B2B redesigns between $50,000 and $150,000, and not one shows its data. Here's our own price, what it buys, and a calculator for the bigger number: what your current site costs you every month.
Want a second pair of eyes on it?
Book a free discovery call with Ari and Peter, the co-founders. Up to an hour, about your site and your buyers, with a straight answer on fit, scope and price at the end.