What a B2B Website Redesign Really Costs

For an established B2B company, a website redesign from a specialist agency usually costs $20,000 to $150,000 or more. Published guides put most B2B redesigns at $50,000 to $150,000, and none of them shows the data behind the range. Ours starts at $35,000 for an eight-week rebuild, and below we show what that buys and what our recent projects have actually cost. But the price is the smaller number. The bigger one is what your current site costs you every month it stays up, and the calculator in this article lets you work it out with your own figures.

What a B2B website redesign costs in 2026

Here is what the most visible cost guides say, by who builds the site. We checked each page on October 12, 2026.

By type of site, Bootstrap Creative puts a lead generation site for a growing B2B company at $15,000 to $30,000, and an enterprise or e-commerce site for a large manufacturer at $40,000 to $75,000 and up. Huemor's headline answer is that most B2B website redesigns fall between $50,000 and $150,000.

$50K to $150Kwhere most B2B website redesigns fall, according to one widely read agency guide

Read those ranges for what they are: estimates written by agencies, about agencies, to win agency work. That includes this article. None of the pages above publishes the projects behind its numbers, and several give different ranges in different sections. What they agree on is useful anyway: a real redesign for a company your size, with strategy, new design, a build and a careful migration, lands in the tens of thousands, not the single thousands. If a quote comes in far below $20,000 for that scope, find out which of those four parts is missing.

What we charge, and what it buys

Most of the cost guides end with "contact us for a quote." Here is ours instead.

The Conversion System starts at $35,000. It is our flagship rebuild of a B2B marketing site, and it runs a fixed eight weeks from kickoff to launch, in four stages:

1. Strategy: we map your buyer, your offer and the points where readers hesitate, then design the argument the site has to make.
2. Build: structure, messaging, design and engineering, all by the same senior team.
3. Launch: analytics, tracking and a clean technical launch, including redirects from every old address that matters.
4. Result: a 30-day review after launch against the number we agreed before we started.

It carries a guarantee. Before we start, we agree your baseline conversion rate and the metric we are moving, in writing. We design to double it within 90 days of launch. If we do not, we keep working at our cost until we do.

What our recent projects cost: focused rebuilds have run from $35,000 to $70,000. Larger builds have run from $200,000 to $350,000.

$35,000 is a floor, not a flat rate. Every project is priced at a fixed fee after a discovery call. What moves a project above the floor is the same list that moves any agency's quote, covered in the next section.

Most project work is billed as a deposit before work begins, then a payment schedule. Smaller problems fit a two-week Conversion Sprint that finds and fixes the biggest leak on one page. After launch, our care plans run from $997 a month, with a 3-month minimum. Our docs guide on what a website costs covers the same ground for smaller sites.

Why quotes for the same site range from $10,000 to $150,000

Ask five agencies to quote "a new website with about 40 pages" and the answers can differ by ten times. Usually they are not quoting the same project. These are the parts that move the number, roughly in order of how much:

1. Strategy, or none. A build-only quote turns your current site map into new templates. A strategy-led quote starts with your buyer, your offer and why the current site is not converting. The second costs more and is the part that changes results.
2. Who writes the content. LowCode Agency suggests assuming content adds 20% to 40% to the base design and development cost. If no quote mentions copy, you are writing it.
3. Integrations. A CRM, an ERP, a product configurator or a dealer locator each add real engineering. LowCode Agency puts custom API integrations at $5,000 to $20,000 each.
4. Product and catalog depth. For manufacturers, hundreds of SKUs, spec sheets, CAD files and RFQ forms are a different job from a 10-page brochure site. Telling Industries needed a custom product configurator built alongside its rebuild, and qualified leads tripled after launch.
5. Migration and SEO. Mapping every old address with traffic or links to its new home is slow, careful work. Skipping it is how redesigns lose search traffic.
6. Speed. LowCode Agency estimates that a 60-day rush redesign costs 30% to 50% more than the same scope over 120 days.
7. Who carries the risk. A fixed price prices in scope risk. A written result target prices in some outcome risk. A cheap hourly quote leaves both with you.

So compare quotes line by line, not total by total. The cheapest quote has often left out the strategy, the content or the migration, and you pay for those later anyway.

The bigger number: what your current site costs you

The redesign price is a one-time number. What a weak site costs you repeats every month, and nobody sends you an invoice for it, so it is easy to ignore. Put your own numbers into the calculator. It shows how fast a better site pays for itself, and what each month of waiting costs.

What is a redesign worth to you?

Move the sliders to your own numbers. Google Analytics has your visitors; your inbox or CRM has your inquiries. Nothing you enter leaves this page.

Website visitors a month

2,000

Visitors who send an inquiry

1%

Calls, forms, quote requests. The median B2B site converts about 2.9% (Ruler Analytics); many sit nearer 1%.

Inquiries that become customers

15%

Gross profit from a new customer, first year

$8,000

Profit, not revenue, so the payback is honest.

Redesign price

$50,000

Our Conversion System starts at $35,000. Recent focused rebuilds ran $35,000 to $70,000; larger builds $200,000 to $350,000.

If the new site lifts your inquiry rate by

+25%+50%2x

2x is the target our guarantee is written against. Pick a smaller lift to be conservative.

Pays for itself in

4.2 months

Each month you wait costs

$12,000

in gross profit the better site would have made

Redesign price$50,000

Extra profit, first 12 months$144,000

Inquiries a month now

20

New customers a month

3

Gross profit a month from the site

$24,000

The math: visitors × inquiry rate × close rate × profit per customer gives what the site earns you each month. The lift you pick sets the extra. Price ÷ extra profit a month is the payback. It ignores the weeks of the build itself and assumes your traffic holds, so treat it as a sense check, not a forecast.

Two things usually surprise owners here. First, close rate and customer value matter as much as traffic. A site with modest traffic and high-value customers can pay back a $50,000 project in a few months. Second, the cost of waiting is not zero, even if your current site "works." Every month you spend deciding is a month at the old conversion rate.

If you do not know your inquiry rate, that is the first thing to fix, before any redesign. Our free Website Scorecard gives you a starting read in a few minutes.

The redesign price is the smaller number. The bigger one is what your current site costs you each month it stays up.

The costs nobody puts in the quote

Every agency quote covers the agency's work. These costs land on you, and most cost guides leave them out:

• Your team's time. Interviews, content, reviews and approvals all need someone on your side. Content and approvals are the most common reason redesigns run late, at any agency.
• Content you have to supply. Product photos, case studies, team bios and spec sheets. If they do not exist yet, someone has to create them.
• Lost leads during a long project. Huemor estimates four to six months for a mid-sized business site and six to nine for an enterprise site. That is months of leads at your current conversion rate while you wait.
• Ongoing care. Hosting, licenses, updates, backups and security. Our docs guide to hidden costs to watch for lists them all.
• Search traffic lost in a careless migration. It is not on any invoice, and it can take months to win back.

Plan your team's time like a line item. On our Conversion System projects, a client's team typically spends around 40 hours with us across the project, in kickoff and interviews, reviews and approvals. The total grows with the length of the project and with how many people join each meeting, so decide early who has to be in the room and who only needs the summary.

Hourly, fixed price, or guaranteed?

How a project is priced decides who pays when something goes wrong.

• Hourly. You pay for time spent. Every overrun is yours, and the agency earns more when the project runs long. We do not price this way.
• Fixed price. You pay an agreed fee for an agreed scope. Overruns on that scope are the agency's problem, which is why fixed quotes look higher: the risk is priced in. Changes to the scope are priced separately, so a clear brief matters.
• Fixed price with a result target. The agency also commits to a number, such as inquiries or conversion rate, and says what it will do if it misses. Very few agencies offer this, because it means measuring the result in public.

Whichever model you choose, ask every agency the same question: what happens if the site launches on time and the number does not move? The answer tells you more about the price than the price does.

How to set your budget in four steps

1. Pull your baseline. Monthly visitors, monthly inquiries or RFQs, close rate and the value of a new customer. Google Analytics and your CRM have most of it.
2. Work out what the site is worth. Use the calculator above with a conservative lift. If a $50,000 redesign pays back within a year at a 25% lift, the budget conversation gets much easier.
3. Set a range you would actually sign, and decide what you would cut first if quotes come in high: usually page count or integrations, never the migration.
4. Put it all in one brief or RFP. Send the same brief to three to five agencies so the quotes are comparable. Our free website redesign RFP template has a section for your baseline and target, so agencies bid on results, not page counts.

Website redesign cost questions owners ask

How much does a B2B website redesign cost?

For an established B2B company, a strategy-led redesign from a specialist agency usually costs $20,000 to $150,000 or more. Huemor puts most B2B redesigns between $50,000 and $150,000, and LowCode Agency puts boutique studios at $20,000 to $60,000 and mid-market agencies at $60,000 to $150,000. Our Conversion System starts at $35,000. Our recent focused rebuilds have run $35,000 to $70,000, and larger builds $200,000 to $350,000. Page count, content writing, integrations and migration move the number most.

How long does a website redesign take?

Huemor estimates four to six months for a mid-sized business site and six to nine months for an enterprise site. Our Conversion System runs a fixed eight weeks from kickoff to launch, and larger from-scratch builds often take 10 to 16 weeks. The biggest source of delay on most projects is content and approvals on the client side, so plan your team's time before you plan the launch date.

What ongoing costs come after a website redesign?

Hosting, domain renewal, software and plugin licenses, and someone to keep the site updated, backed up and secure. Our care plans start at $997 a month, with a 3-month minimum. Budget for ongoing care before launch, because an unmaintained site starts losing speed and security from the first month.

Is a website refresh cheaper than a redesign?

Usually, yes. A refresh keeps your structure and platform and changes the design and copy on the pages that matter, so it costs less and ships faster. It is the wrong choice when the structure itself is the problem: buyers cannot find products, the platform cannot be updated, or the site was never built around how deals actually happen.

Our docs guide on whether you need a redesign or a refresh walks through the decision.

How do I get an accurate website redesign quote?

Give every agency the same short brief: what you sell, your current monthly inquiries, the number you want, your page count, the systems the site must connect to, who writes the content, and a budget range you would sign. Quotes you can compare come from a brief everyone answers, not from a price-per-page question.

Should a website redesign be priced hourly or at a fixed price?

Fixed price, agreed after discovery. Hourly billing leaves every overrun with you, and it pays the agency more when the project runs long. A fixed price moves the scope risk to the agency. A fixed price with a written result target moves some of the outcome risk too. We price every project at a fixed fee and do not bill by the hour.