Has your company outgrown its website? Here's how to tell, and what to do.
The business grew, the clients got bigger and the team changed. The website still shows the company you were a few years ago, and bigger buyers notice. Here's how to spot it and how to close the gap.
Signs you're here
- You hesitate before sending a big prospect to the site
- Your best recent clients and work aren't on it
- Sales decks and booth graphics look nothing like the site
- Bigger prospects ask whether you can handle their size
Why it happens, and what fixes it
The site shows who you used to be
Your size, capabilities and best clients have changed, but the pages still describe the company from a few years ago.
What fixes it
Rewrite the site around who you serve and what you deliver today, including the size and kind of work you want more of.
Proof is missing or out of date
New clients, certifications and results never made it onto the site, so buyers judge you on old evidence.
What fixes it
Put current proof up front: recent clients, results, certifications and the people buyers will work with.
Every touchpoint looks different
The site, sales decks and trade show booth don't look like one company, which makes you seem smaller than you are.
What fixes it
Pull the site, decks, documents and event materials into one brand, so every touchpoint shows the same company.
A 30-second check
Answer for your own site. Nothing is sent anywhere.
Would you be proud to send your biggest prospect to the site today?
Does the site show your current size, capabilities and best clients?
Do your site, sales decks and event materials look like one company?
Free discovery call with Ari and Peter, up to an hour.
How we work on it
Compare the site with the company you are now
We go page by page and mark where the site undersells you, what's missing and what no longer fits.
Refresh or rebuild, whichever fits
If your name and reputation are working, a refresh is often enough. If the foundations are holding you back, we rebuild. We tell you which and why.
Make every touchpoint match
The new look carries through to sales decks, documents and events, so buyers meet the same company everywhere.
We build it to convert. Or we work free until it does.
If your conversion rate doesn't double within 90 days after launch, we keep working at our cost. Not 'next project free', Not 'results may vary'. This project, until it works.
Questions people ask
Read more
- Have You Outgrown Your Brand? Refresh, Rebrand, or Fix the WebsiteMost established B2B companies that feel they've outgrown their brand have outgrown their website and their message. The name and the logo are usually fine. Here are the signs, what each one points to, a self-assessment you can run with your team, and a decision rule for refresh, rebrand or leave it.
- Brand Is a B2B Growth Lever, Not a Paint JobBrand gets filed under the soft stuff right up until you see the numbers. Here's the business case for brand in B2B and manufacturing, and how to run it like the revenue engine it is.
- What a B2B Website Redesign Really CostsPublished guides put most B2B redesigns between $50,000 and $150,000, and not one shows its data. Here's our own price, what it buys, and a calculator for the bigger number: what your current site costs you every month.
Want a second pair of eyes on it?
Book a free discovery call with Ari and Peter, the co-founders. Up to an hour, about your site and your buyers, with a straight answer on fit, scope and price at the end.