Journal
Field notes from the studio.
Writing on brand strategy, web engineering, and the conversations that make client work good.
How to Stop Irritating Website Visitors — 5 Tips to Try on Your Next Web Revamp
We know all too well how an unenjoyable browsing experience makes us bounce right out of a website. Let’s stop irritating website visitors on your company site with these tips. Do you patiently wait…
3 Key Tips to Build a Successful MLP (Minimum Lovable Product) for Your Business
Forget MVP, it’s time to build a successful MLP during the early stage of your product development, so you can prioritize user experience from the very start. Many founders, at the beginning of their…
How to Leverage Your Brand as Competitive Advantage
To give people reasons to trust your business, to encourage them to choose your business over others, you need a competitive advantage. Learn how you can leverage the power of your brand as…
How to Increase Revenue with Good Design — 5 Advantages of Design for Business
Good design means good business and you can increase revenue with good design. Let’s see how your business and customers can benefit from good design in various ways. We’ve all experienced bad…
5 Tips to Maintain Your Remote Team Collaboration for Female Leaders
It is said that female leaders are better at managing remote team collaboration. If you happen to be leading a digital remote team like us here at Chykalophia, give this article a read! While the…
WordPress vs. Squarespace — Find The Best System that Suits Your Business Needs
Of all the systems available in the market today, some remain more popular with millions of active sites. This article will help you compare and choose between two leading website platforms:…
3 Marketing Alternatives to Try If You Experience Femtech Ads Censorship
Femtech ads censorship can add an extra challenge to your marketing strategy. But it's not a dead end. Read on to see three marketing alternatives you can try today. Femtech advertisement is a tricky…
Sensory System Marketing: Leveraging the 5 Senses for Digital Marketing
Did you know that you can use the five human senses in your business? Read on to learn about sensory system marketing and the examples of how you can leverage it to grow your business. Marketing…
How to Bring Your Product Idea to the Market: 5 Expert Tips for First-Time Business Owners
If you have an idea to create amazing products to sell, you’ve come to the right place. We’re going to tell you how you can bring your product idea to the market. Check out the five expert tips from…
5 Things We Wish Everyone Knew About Social Video Marketing Strategy
We are compiling 5 key tips for a successful social video marketing strategy, taken from our past discussion with Social Snacks Videos. YouTube, TikTok, Instagram… Leading social media platforms that…
5 Easy Fixes to Those Annoying Push Notifications
Annoying push notifications are one of the most common causes of user disengagement. This article will tell you some push notification mistakes you need to avoid, as well as push notification tips…
Logo Debranding: What Is It & Why Are Companies Debranding?
This article talks about logo debranding, a marketing term that created a buzz around April–May 2022, as well as debranding examples from big, well-known global companies. A new term, debranding, has…