Articles
What Manufacturing Buyers Check on Your Website Before They Send an RFQ
Most manufacturing website design advice is a gallery of big-brand sites. This article takes the buyer's side: the eight checks an engineer or purchasing manager runs on your site, in order, from the first search to the RFQ, and what crosses you off the list at each one.
The Website Redesign RFP, With a Free Template
Most website RFPs define success as launch day. This one makes agencies bid against your real numbers. Copy the free two-page template, no form, with an appendix for manufacturers.
The Checkout Is Where Your Ecommerce Revenue Leaks Out
Seven in ten carts never convert, and most of that loss is self-inflicted at checkout. Here's what the data says is leaking, the fixes that earn the order back, and what changes when your buyers are distributors placing reorders instead of first-time shoppers.
Site Speed Is a Revenue Lever, Not a Tech Detail
Performance gets filed under engineering housekeeping. The data says a faster site is one of the most direct levers on conversion and revenue you have. Here's the business case, and where manufacturer catalogs and spec sheets usually lose the time.
Web Accessibility Is a UX and Revenue Problem, Not Just a Legal One
Almost every website fails basic accessibility. The defects that lock out disabled users are the same ones costing you conversions and search visibility, and for B2B suppliers they're now a question in the bid. Here's the data, and what to do.
High-Converting Landing Pages for Manufacturers: 10 Elements for Campaigns and Trade Shows
A landing page isn't a smaller homepage. It's one page, for one campaign, with one action. Here are the ten elements a manufacturer's campaign and trade show pages need, and how to build them.
How to Create an Autism-Friendly Website: 5 Mistakes to Avoid and How to Test
An autism-friendly website is calm, predictable, and literal. That also describes a site a busy B2B buyer can use in two minutes. Here are five common mistakes, how to fix them, and how to test your site.
B2B Ecommerce UX: What Manufacturers and Distributors Need in an Ordering Portal
B2B buyers aren't browsing. They're reordering, checking specs, and confirming their price. Here's the UX a manufacturer or distributor ordering portal needs, with the features that earn repeat orders.
