Articles
The Website Redesign RFP, With a Free Template
Most website RFPs define success as launch day. This one makes agencies bid against your real numbers. Copy the free two-page template, no form, with an appendix for manufacturers.
High-Converting Landing Pages for Manufacturers: 10 Elements for Campaigns and Trade Shows
A landing page isn't a smaller homepage. It's one page, for one campaign, with one action. Here are the ten elements a manufacturer's campaign and trade show pages need, and how to build them.
How to Create an Autism-Friendly Website: 5 Mistakes to Avoid and How to Test
An autism-friendly website is calm, predictable, and literal. That also describes a site a busy B2B buyer can use in two minutes. Here are five common mistakes, how to fix them, and how to test your site.
B2B Ecommerce UX: What Manufacturers and Distributors Need in an Ordering Portal
B2B buyers aren't browsing. They're reordering, checking specs, and confirming their price. Here's the UX a manufacturer or distributor ordering portal needs, with the features that earn repeat orders.
